What Makes You So Special?
On-Page 101:SEO Basics
On-page search engine optimization is a fairly complex process that is used to help a website rank higher up in search engine results. In order to increase their rankings, a web designer will optimize their website to suit the desires of web crawlers (or “spiders” – hence the name world wide web). This often involves multiple alterations to a website, especially if the site wasn’t built with SEO in mind. Being that the crawlers can only read text, the quality of the content and use of targeted keywords is crucial to your chance of ranking in the top results. Whenever possible it is best to carefully choose the desired search strategy and properly optimize your website before launching any link building campaign. Since there’s actually quite a lot to fully optimizing a website, let’s just talk a little about the basics.
Keywords
The very first part of SEO that you should consider with on-page optimization is selecting your target keywords. These are words or phrases that a person may search for in a search engine, that will allow you to direct traffic to your website when those precise phrases are searched for. Coming up with a keyword can be a very difficult process. It is vital that a webmaster chooses the best keywords to ensure that they receive a large amount of traffic, while still having the most likely chance of ranking in the top results.
One technique that has proven quite effective when choosing keywords is to go with long tail keywords (or short phrases). These keywords are not extremely popular, as they are not commonly searched for, but they do not have a high amount of competition. This ensures that you receive a major portion of the traffic from that keyword, rather than dividing it up with other websites.
Once a webmaster has a keyword picked out they must place it in their content. Seems easy enough, right? Well, not quite. The web designer now has to decide how often the keyword will appear throughout their content. This is known as keyword density – the percentage amount that a certain keyword takes up in a website’s content. Different search engines like a different amount of keyword density, however Google is by far the most popular search engine. And Google is said to like a keyword density ratio of about 5%, so that is about how much you may want use with each keyword.
Title Tags
Excluding the content on a website itself, title tags are perhaps the single most important part of on-page SEO. Title tags are used to describe a document in a concise manner. Title tags should be keyword-rich, but still need to make sense and sound interesting for when people actually visit the website. The maximum amount of characters that should be in a title tag is 70, and no more than that. It also has been shown that the closer to the beginning of a title tag that the keyword of choice is, the better.
Conclusion
All this may seem like a lot, but when you take it one step at a time you will find that it becomes much easier. This is just the tip of the iceberg, as there are dozens of SEO techniques that web designers use for on page web design. SEO is very competitive, so new web designers should be prepared to start out unsuccessful. In this type of marketing, it is best to learn from your mistakes. After finding where you went wrong with SEO, improve it so that your website can rank higher up. Your goal should be to at least put your website on the first page of search engine results, as a majority of people will not even venture onto the second or third page of the rankings. Keep trying and improving on what you already have, you will eventually get there. Search engine optimization is a process, and this is just the first step.
Social Media Marketing 101
Social Media: The Cheapest Way to Improve Your Business’s Visibility
As we close out the month of March, I thought it would be useful to talk a little bit about social media marketing and why it’s important to your overall SEO campaign. Up until recently, I’d never been very into the whole social networking side of the industry. But this month I decided to give it a try and see what kind of results could be had from a couple of Facebook Ads and a few different Twitter strategies.
The results where surprising! After only a few days of marketing, I saw a definite increase in social activity and was able to gain quite a few new fans and followers. It was much easier than I had anticipated, and in light of the latest algorithm updates (from deindexing of the BuildMyRank blog network, to other claims of penalties for “unnatural backlink portfolios”) I figure now is a better time than ever to take full advantage of the social media phenomenon.
In an increasingly competitive economic climate, more and more entrepreneurs and business owners are turning to social media to improve business visibility. Social media and social networking sites allow business owners to create a strong public image at very little cost. Creating a social media presence can attract customers and clients from a wider geographic range and demographic than any other form of advertising. And in addition, social media also has the benefit of being very easy to use and highly accessible.
A strong social media presence can have many benefits for a business. Among the most salient is the effect that such marketing can have on search engine rankings. The more a business appears on reputable sites, the higher its ranking is likely to be. Posting back links on such sites is particularly effective, as businesses that engage in social media activities may be more likely to show up on the first page of search engine results.
Using social media and networking sites also allows a business to forge strong relationships with its customers. By engaging in social media, businesses can interact with customers in a way that was not possible prior to the explosion of social networking. Customers can provide instant feedback about new products, promotions and advertising campaigns. Businesses can attract customers through catchy, quick advertising campaigns that take place entirely on social media sites. And launching such campaigns requires very little capital investment, making them a wise fiscal choice for businesses.
Businesses with a strong social media presence are also able to manage brand image more successfully. It is easier to change a social media marketing campaign than it is to change a traditional print marketing campaign. Businesses who maintain social media profiles and use such sites for advertising are able to change as the market changes. Such businesses can respond quickly to changes in customer demands.
Some business experts suggest that small businesses in particular have overlooked the research advantages of using social media sites. Businesses are able to gain quick, accurate customer feedback online. A wealth of information about brand perception and customer satisfaction can be garnered by reading responses to a Tweet or status post. In a competitive climate, such information can be crucial for businesses who wish to improve image, advertising and customer reach.
A strong Internet presence can help bolster the credibility of any business. Using social media sites for networking and advertising allows businesses to foster a strong brand image and attract new customers. Such sites are relatively inexpensive to use, making them an ideal choice for entrepreneurs or small business owners on a budget. Using social media is absolutely the most affordable, and most effective way for any business to improve overall visibility. So let’s talk a little more in depth about some strategies and how you can take advantage of this new form of SEO.
Is your company lost in the Internet shuffle? Regardless of the type of business you run, improving its online visibility can be enormously beneficial. The good news is that you don’t have to spend a fortune to enhance your company’s visibility. By creating accounts and being active on popular social media websites, you can generate a lot of buzz and cast a much wider net for your business. Here’s a few tips for helping to grow your social online presence:
1. Share Links to Your Site
One way in which the major search engines gauge the relevance of a website is by counting how many other sites link back to it. Therefore, it’s important to generate as many incoming links as possible. Posting links to content on your site on social media websites is a quick and easy way to do so. It only takes a minute or two to post links on sites like Twitter and Facebook, and the payoff can be enormous.
2. Respond to Comments
It’s smart to be open and available to your customers, and social media offers a fast and simple way to do so. You can set up alerts for your company on today’s most popular social media and social networking websites. Whenever a person mentions the name of your company, you will have the opportunity to respond to such comments directly. Whether those comments are positive or negative, interacting with customers in this way can produce very exciting results.
3. Test the Waters
Customers like to feel like they are involved and kept in the loop. With social media, you can post questions or conduct quick, informal surveys about various topics. With that information, you will be able to make more informed business decisions. All the while, your activity on popular social media sites will enhance your website’s visibility and improve your company’s odds of long-term success.
4. Monitor Your Company’s Reputation
It’s important to stay on top of public opinion regarding your company. Having an appealing profile and thousands of followers is great, but keeping tabs on what people have to say about your company matters too. If a competitor is posting misinformation about your company, you will be able to stay on top of it more easily by being plugged into today’s most popular social media sites. Furthermore, your company’s reputation will be enhanced in general by simply staying active on these types of sites.
Social Media isn’t Going Away!
I’ve seen the search industry change drastically over the last couple of years in particular, and it’s starting to become even more clear that new methods and strategies are essential to maintaining in today’s competitive markets. Social media has been around for a long time, and it’s not going away any time soon. Companies that steer clear of social media sites lose out on a lot of potentially lucrative business. While superior on-page SEO and high quality link building remain crucial elements to any websites search visibility, participation on social media platforms could be the shot in the arm that your business needs. My advice is you get started today!
Professional Link Building Advice
It’s February which means it’s time for yet another search algorithm update (and a Page Rank update to go along with it). So seeing as how I’m always eager to discover what’s next for the world of SEO as well as Mr Link Builder, I was pleasantly surprised to run a quick ranking report and find that this site has now achieved top rankings! I’m currently enjoying #1 rankings for the term “Professional Link Building Advice” and a handful of other words and phrases that I won’t mention to avoid unnecessary keyword stuffing (hehe):
So how did this happen you ask? Well, to put it simply, just a little bit of work and a lot of link love from other relevant site owners (maybe like yourself;-). In reality it just took a few hours of free link building and some very basic directory submissions to provide the search engines with the information they needed in order to know and understand what this site is all about. Through targeted anchor text and quality inbound links, I’ve successfully provided the equation that is search with the elements they look at to determine which website has the most relevant and useful content on a subject matter. That’s it! And there’s your pro link builder advice for the day.
Want more free advice? I’m taking part in another online marketing project with a few of my esteemed colleagues. Pretty exciting and I’m sure it will become another highly visited and top ranked blog among industry professionals and online business owners. Be sure to stop by the new link building blog and see what’s in store at www.Linkoholics.com!
Cloud Computing and SEO in 2012
Where Is Cloud Computing Headed in 2012?
Cloud computing was one of the biggest trends in computing during 2011, and it will continue to grow in popularity and buzz during 2012. A very popular niche in the world of link building and SEO for 2011, this new form of computing involves loading all of your data onto a public storage space, known as the cloud, so it can be accessed quickly from any internet connection. It transfers the load of computing and storage from single computers or large server banks to a more decentralized and less physical form. As cloud computing grows in 2012, certain cloud company trends are sure to emerge.
Focus On Security
Unexpected breaches into the cloud last year will have companies ratcheting up their security over the next 12 months. Hackers are aiming at these services because they represent big hauls with less work. Hacking into a physical server takes weeks or months, but accessing a data stream is much easier.
Acceptance Among Organizations
While social networks are a very visible example of cloud computing, 2012 will see many organizations and companies adopting the system as well. Groups that deal with large amounts of information, such as hospitals and court houses, benefit greatly from centralized data storage.
Re-Coding
Much like when the first dual-core processors became available, current programs have a hard time taking full advantage of the cloud. Cloud company coders will need to work hard this year to encourage new coding techniques. As programs move closer to full cloud integration user acceptance will rise.
Development Of Cloud Brokerage Firms
There are hundreds of companies offering cloud computing services, with most specializing in one or two types of data management. A large corporation might work with 5 or 10 different companies just to manage all of their human resources, sales and client information. To save these companies time, brokerage firms are emerging that create all-in-one packages for companies, combining separate services into a single account.
Cloud Computing and SEO
So what does cloud computing mean for SEO and why is it important to be in the know on this new form of online storage? Well, simply put, it’s much like the smart phone revolution. There’s a good chance your competition is already marketing their new technologically advanced business services and not doing your part to optimize your online business could end up costing you more than you might think. Sure you can continue to conduct business as usual and you may not feel the effect of not having the technology over the next several months. But in time you will surely see a massive push towards “the cloud” (as is being seen with a number of top computer brands like Macintosh and Microsoft already offering cloud storage) and not taking full advantage of this information now could leave you months, if not years, behind the competition. So get your head out of the clouds and start storing your files and business data in it instead! When you’re the obvious choice over your competitors, you’ll be glad you did.
Content is King! (Freshness Update)
It’s been awhile since my last post and I’ve been planning on adding an article on the importance of quality content. So it was obvious after last week’s “Freshness” update that now was a better time than ever before to touch on what makes good content and why it’s important to your search marketing campaign.
The latest reports are saying that somewhere around 35 percent of the search results were affected by the change. While primarily an extension of 2010′s Caffeine update, the newly revised search engine algorithm aims to provide end users with more current and updated content. The idea is that some of the older, outdated content in place on well established high ranking domains will no longer dominate the SERPs.
A number of newer websites have already benefited from the Freshness update. Mr Link Builder being one of them, I’m now enjoying PR2 status and increased search rankings for a number of keywords.
So what does this all mean to your website? Well, it simply means that if you haven’t already, you should update your site and/or start a blog page if you don’t already have one. I’ve even seen a couple of sites gain authority from simply adding a Twitter feed to help generate fresh content. Not exactly the best way to develop original content, but an interesting strategy none the less.
Many SEO professionals have long known that hosting quality ORIGINAL content is a major advantage to any search marketing campaign. Your content can not only help you gain rankings for additional keywords and topics you may not have otherwise been found for, but it can also help to build a solid foundation of RSS readers and followers of your site who are interested in seeing what other useful information your future postings may provide them. By offering lots of original content, you encourage the search engines and visitors alike to check back frequently on your website.
Some internet marketing companies have already taken the idea to the next level by offering to create and distribute content as part of an ongoing SEM campaign. This newly created content is being dispersed among relevant websites as a new form of link building and can often be of much more value to an individual site owner than just hosting a single link. By offering fresh content to the publisher, you can not only help provide an additional means of search visibility, but also help a website to entice readers with fresh and original information for regular visitors.
In closing I will just say this…
Search Engine Optimization is merely a matter of opinion. With ongoing updates to the algorithm and search marketing professionals constantly voicing their personal opinions on the changes, no one but the search engine employees themselves are in the know of what works and what doesn’t. Everything else is simply trial and error. A game which to me makes SEO one of the most intriguing and inspiring industries to be involved with. There are a few companies out there that have done a great job of testing these theories and I give thanks to them for all of the hard work and research they do to ensure that the rest of us can keep up with the search evolution.
What is Page Rank?
If you know anything about SEO or link building, you’ve probably heard somebody mention the term PageRank (or PR). But what is it and why does it matter?
I did a quick Google search for “What is PageRank?” and the top result does give a fairly in depth definition (as well as some other interesting facts about PageRank). But unless you’re a SEO nerd or maybe a Stanford graduate, you might have a hard time seeing through the technical data and obscure lingo.
Perhaps a more simple concept for understanding Page Rank would be to say that it is sort of like a website’s Grade or Score on a scale of 0 to 10. It’s the level of authority assigned to a website by Google using a mathematical equation to determine how much power and trust a website has in it’s relative market.
Google’s been using it’s algorithm since 1998 to deliver what it supposed to be the most relevant results to it’s search engine users. PageRank is one of the major factors used to help determine these results.
As it relates to link building, a site’s PR helps to assign a value that can be given to any outbound link. A website with a PR1 will obviously not have as much link juice to share as a site with a PR10. However, the amount of authority give by a site’s PR is also effected by the number of outbound links being used on the particular page containing the PR.
For example: If a PR4 page is linking to 100 external sources, and a similar PR3 page contains only 5 outbound links, you could safely assume that the PR3 page probably has more link juice to give off based on the amount of outbound links having to share the juice being significantly lower. WebWorkshop has done a great job of breaking this down even further.
So in terms of building quality inbound links and establishing trust with the search engines, PR plays a pretty big part in what links will provide the most juice and help increase a website’s search rankings.
In the search engine optimization industry today however, many SEO professionals and webmasters are starting to steer away from using PR to find quality links. While Page Rank may be determined by a number of factors (such as domain age, content relevancy, and traffic), one of the main concerns with PR is that it can be effected by the inbound links being pointed to a site, and can therefor assign value or a false sense of trust that is not truly being earned by the search engines. Examples of this are sites with re-purposed domains (domains that have been purchased and are reusing with the previous owners links) or low quality sites that contain a few high PR links that are shedding their authority to make the linked site appear to be more trustworthy.
In closing, regardless of what many search professionals will tell you, PageRank is still an important aspect of link building in 2011 and although it may soon become less of a consideration by the search engines, you can count on most websites using their PR as a means of value when conducting link building and advertising arrangements.
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Anatomy of a Website Link
In order to achieve top search rankings and maintain a site’s authority within the search engines, a natural and ongoing link building campaign must be applied. While the average internet user might believe that a link is just a simple URL that points to a particular website or page (maybe a YouTube video or funny article), the structure and format of a link will have a significant impact on the amount of power or “link juice” given off by the search engine’s algorithm. So there are many different factors to consider when determining how and where to place a link.
Let’s first talk about a general understanding of a website’s internal link structure. The two basic types of links in a website’s source code are internal links and external links. Internal links would be those pointing to other web pages within the site itself. And an external link is of course then a link pointing to another, external website or URL. So when we talk about link building we are always referring to the external links of a website. These are essentially the “votes” used by the algorithm to determine a site’s authority and trust.
Next two SEO terms that we’ll use quite often are inbound link and outbound link. In order to understand this we’ll refer to the website being optimized as “XYZ.com”:
Outbound links would be any links that exist on XYZ.com to any other website or page. The number of outbound links on a page will play a major role in how much link juice can be given to each link. If for example the homepage of XYZ.com has 100 points of power to give off and is linking to 5 external websites, you could say that each link is receiving 20 points (or 20%) of the power available from the page. Although that’s not exactly the equation used, I think it gives a general idea of why a link from a site with little to no other outbounds would be the best for SEO.
An inbound link would be one coming from another site to XYZ.com. These are the links that make up a website’s backlink portfolio and create the overall foundation of trust assigned by the search engines. Inbound links are crucial to a website’s overall SEO campaign and are the best way to increase organic search rankings. Many leading online brands will have thousands, maybe even millions of inbound links to their site. But that doesn’t necessarily mean a website needs to build the same number of links to compete for top rankings. There are various different types of inbound links. Each type represents their own portion of a natural link building campaign and gives off a very unique set of credentials.
Traditional Links
A traditional link would be one that is using a direct URL such as http://www.mrlinkbuilder.com. These links make up a large portion of most website’s backlink portfolios as they are considered the standard amongst most internet users and are commonly used in social media networks and directories. These links provide limited value in terms of increasing search rankings, but are a great way to generate click through traffic and ultimately build a natural backlink portfolio.
Banner Ads/Image Links
Banners and Images are one of the more commonly used internet ads and have been for many years. These types of links provide visual appeal which can lead to great click through rates and bring traffic to your site from users of other relevant websites where you’ve placed your banners. These ads can be configured to pass some additional SEO value by using an image alt tag to assign a particular keyword that will establish relevancy to the search engines. However, the amount of link juice given by an image link is much less than what is provided by an anchor text link and many website owners will charge hundreds of dollars to “buy real estate” on their site. Obviously an image draws attention and can lead to a higher bounce rate for the site that’s placed the ad. Another downside to banners and images is that they are typically labeled as “Sponsor” or “Advertisement”, both of which send a trigger the search engines to discount the link for use of paid advertising. I’ll talk more about this in another post specifically about paid links and sponsored ads.
Reciprocal Links
A reciprocal link is when two sites link two each other. This is usually called a link exchange and can be a great way to build your backlinks and create awareness from other websites within your site’s niche market. At start up, a website can definitely find good value in a quality link exchange campaign so long as the websites being linked are both relevant to each others topic and not linking to bad neighbors (adult, pharmaceutical, and gambling are the most common). One thing to consider when requesting a link exchange is that two-way links are sort of like two sites voting for each other. To a search engine this looks as though the linking sites are friends and they tend to cancel out each others vote and link juice. Still a great way to find some extra backlinks from sites with similar themes and visitors.
Affiliate Links
This type of link is used by many large brands and online companies who offer a commission to the website placing the link for every time a visitor clicks thru the link and purchases a product or service. Often the visitor can even return to the linked site at a later date to make a purchase and still provide the “affiliate” with a commission. A lot of websites these days are created strictly for affiliate programs and can generate thousands of dollars in revenue for the site owner without ever having a product of their own. Affiliate links will almost always contain some sort of numerical code used to track the affiliate who’s placed the link and do not pass much if any actual link juice for search engine marketing.
AdWords
The AdWords type of links are created by the search engines like Google and typically show on the side of the search results. These links can be purchased through the search engines and provide an outlet for sites that would otherwise not show in the first few pages of the SERPs (Search Engine Results Pages). Most search engine ads are charged on a Pay-Per-Click (PPC) or Cost-Per-Click (CPC) basis and can be very expensive depending on the targeted keyword or niche. Each individual click can cost anywhere from a penny (or less) to potentially over a hundred dollars per click. The advertiser pays for these clicks regardless of whether the visitor makes a purchase or not.There are a number of re-sellers on the market offering to get you on the first page of the results and this is usually the method they are referring to. For one of my older sites which I do pretty much no maintenance or SEO for, I’ve already received calls like these from 6 different AdWords resellers. From my personal experience and what I’ve heard from a number of friends who’ve participated in these campaigns, they don’t tend to offer an equivalent value to natural organic rankings as most people tend to disregard these ads and they are rarely clicked. This is not the case in every market, but certainly not the most effective use of most company’s online advertising budget. There is no SEO value in a paid search engine listing as no juice or even association is made with organic search rankings. In the contrary however, many of the today’s top ranking brands tend to spend a ridiculous amount on these links in addition to their link building efforts. My opinion is that this gives these corporations some ground to stand on with the search engines when they receive penalties or see significant decreases in their search results. In addition to the links that show on the SERPs, individual websites can also sign up as an affiliate of most AdWords type systems and earn a small commission from each click that originates from their site. This is another very commonly used method to generate income without having a product or service to sell.
Anchor Text Links
Text Links are without a doubt the best links of all in terms of actual SEO value. These links provide an additional means of finding relevancy for the search engines and are the best way to increase organic search rankings. By using a targeted keyword or phrase as anchor text for the link, they give a more descriptive definition of a link’s destination thus offering direct relevancy and creating a streamlined theme for a particular site or page. Extremely effective in landing page optimization and quickly becoming the standard for all SEO firms who want to provide their clients with the desired search results they’re working to achieve. For a more simple understanding of this lets consider a site wants to increase their rankings for a specific term. Perhaps they already rank well for their primary term, but want to also rank for a similar keyword or phrase that they’re currently not showing up in the top results for. By using the keyword rather than placing a direct URL link, they create relevancy to that keyword and help the search engines to determine authority for the site being linked to. Want to outrank your competition? Check out their backlink portfolio with a tool like Link Diagnosis or SEOmoz’s Open Site Explorer and see how many links they have using the keyword your trying to rank for. This is also a great way to find sites that might be willing to link to you since they’re already linking to sites of a similar topic.
A very important element to receiving any search value from any of these links is avoiding the use of a rel=”nofollow” tag. NoFollow tags eliminate the search engines from tracking back to your website and providing any link juice or relevancy. While you may get some additional click through traffic from the link, without being visible to the search engines you cannot receive SEO value.
Another very important quality metric when building links is to be sure that the site placing the link is thematically relevant and on topic with your sites content. A link from a travel site to say a mesothelioma lawyer not only looks out of place, but can actually hurt your rankings.
And finally, unless your site is within one of these niches, always avoid placing links on sites about or even just containing links to bad neighbors such as adult sites, pharmaceutical sites, gambling sites, and more recently timeshares and payday loans. These are highly frowned upon by the search algorithm and can cause your site to plummet in the SERPs leading to a lot more work trying to recover your rankings and restore your website’s search engine reputation.
I’ve again only touched on the basics of link variety here and will continue to add to this post as needed. For my next post I plan on talking about Page Rank and some of the recent updates done to the search algorithm. If you have any specific topics or SEO theories that you’re interested in hearing about, please feel free to leave a comment and I’ll do my best to provide some useful information for you.
What is Link Building?
For my first post, I figured I’d talk a little about the basics of link building and why it is so important.
In today’s electronically charged society, where the average city dweller has a smart phone or tablet and relies so heavily on their technology that without it they could actually end up lost on the highway without a single phone number to call for help, the internet is truly the matrix that holds our world together. In fact, many of the latest technologies in communications depend on the internet in order to be able to function at all. So you can be sure that the web isn’t going away anytime soon and thus neither is the World of Search.
The search engines currently control a vast majority of all e-commerce and social market trends through the algorithm determined results that they deliver to the end user. With these algorithms being altered and tweeked on a regular basis, it’s no surprise that SEO (Search Engine Optimization) companies and online ad agencies are in business and still thriving during the tough economical times that we live in. The need for constant SEO analysis and on-going updates in order to maintain top organic search rankings makes hiring a SEO firm almost a necessity for many enterprise level businesses. And with some niche markets conducting almost all of their business online, there are likely a number of similar brands competing for the same search engine success. Since only so much can be done to a site’s on-page optimization, one of (if not) the most important and effective methods for improving rankings is through high quality link building.
But…What is link building? The simplest way to explain external links that I’ve heard is to consider them kind of like votes. They’re essentially one site voting for another site. So link building is the process of finding and placing additional incoming links to one’s website, ultimately creating a large backlink portfolio of quality related websites that are “voting” for the site. Not only do these links help establish web presence by click-thru traffic and search engine backtracking, but they can also give the search engines an additional way to determine a site’s relevancy and authority by using a particular “anchor text” or keyword/phrase as hyper-linked content as opposed to direct URL’s or traditional banner and image links.
I’ll give an example of how this relates to search rankings:
Let’s just say hypothetically that we have two sites who’s on page SEO and site metrics are 100% equal with the only variable being each sites backlink portfolio. While both sites will most likely rank for the same keywords, one site must outrank the other in order for the search engines to deliver the most systematically relevant result. This is done by analyzing a sites inbound links. If site A has 100 inbound links – 10 of which are using the anchor text “travel”, and site B has 100 inbound links – but only 2 using the anchor “travel”, it would make sense that site A with 10 “travel” text links would be the more authoritative result on the topic.
Unfortunately it’s not quite that simple as there are a number of other factors (i.e. Page Rank, outbound link count, relevancy, link placement, etc.) that effect the amount of power or “link juice” and the end result that each link produces. I’ll talk more about that later.
Hopefully, this has provider some basic insight into link building and what it’s all about. I’ve barely scratched the surface of this topic here, so be sure to check out some of my later posts for even more information and tips on building links and search engine marketing.
Welcome to MrLinkBuilder.com!
Hello world wide web! My name is Mr. Link Builder and I'm here to provide you with lots of link building tips and advice that you can use to achieve search engine marketing success and take your online business to the next level. With expert advice, SEO news, link building software reviews, and opinions on all things Search, plus special guest articles from leading SEM professionals, MrLinkBuilder.com wants to be your best resource for linkbuilding and SEO advice. As a professional link builder and search marketing enthusiast, Mr. Link Builder's SEO Blog is your one stop shop for finding out about the latest in search engine marketing news and technology. Thanks for stopping by and be sure to bookmark MrLinkBuilder.com so you can stay up to date!
